At l44, your privacy is a fundamental priority. This Privacy Policy explains in clear, formal terms exactly what personal data we collect from players across Bangladesh, how that data is used, how it is stored securely, and the rights you hold over your own information. We are committed to full transparency in every aspect of data handling.
The following six principles summarise how l44 approaches data privacy. Full details are set out in the legal document below.
l44 collects only the personal data that is strictly necessary to operate your account, process your transactions, and comply with applicable legal obligations. We do not collect data speculatively or for undefined future purposes.
All data transmitted between your device and the l44 platform is protected using TLS 1.3 with 256-bit SSL encryption. Sensitive fields such as passwords are stored using one-way cryptographic hashing and are never accessible in plaintext form by any l44 team member.
l44 does not sell, rent, or trade your personal information to any third party for marketing purposes. Data shared with service partners — such as payment processors and game studios — is limited to what is operationally required and is governed by strict confidentiality agreements.
You have the right to access, correct, export, and request deletion of your personal data at any time. Submit a data subject request to our support team and we will respond within 30 days, in accordance with applicable data protection obligations.
l44 uses cookies and similar tracking technologies solely to improve platform performance, remember your preferences, and deliver a smoother gaming experience. Analytics cookies help us understand how players navigate the site so that we can continually improve it.
l44 retains your personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by law. Account data is retained for a minimum of five years following account closure to satisfy anti-money-laundering record-keeping obligations.
This Privacy Policy ("Policy") describes how l44 ("l44", "we", "us", "our"), the operator of the online casino and sports betting platform accessible at https://l44.today, collects, processes, stores, and protects the personal data of individuals ("you", "Player", "User") who access, register on, or otherwise interact with the l44 platform and its associated services.
l44 is committed to handling your personal data responsibly, transparently, and in accordance with applicable data protection principles. This Policy is designed to give you a clear and complete understanding of our data practices so that you can make informed decisions about your engagement with the platform.
Agreement: By creating an account on l44 or by continuing to use our Services, you confirm that you have read and understood this Privacy Policy in full, and that you consent to the collection and processing of your personal data as described herein. This Policy should be read alongside the Terms & Conditions and the Responsible Gaming Policy.
This Policy applies to all personal data collected through the l44 website, mobile browser interface, customer support channels, and any other touchpoint through which you interact with l44. It does not apply to third-party websites or services that may be linked from within the platform, as those are governed by their own independent privacy notices.
l44 collects personal data in two primary ways: data that you actively provide to us during the account lifecycle, and data that is automatically generated when you use the platform. The categories of personal data we process are set out in the table below.
| Category | Specific Data Points | How Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, national ID / passport number | Registration form; KYC verification |
| Contact Data | Email address, Bangladeshi mobile number, residential address (city, district) | Registration form; account settings |
| Financial Data | bKash / Nagad / Rocket / Upay account reference numbers, BRAC Bank / City Bank / Dutch-Bangla Bank account details (masked), transaction history | Cashier / deposit and withdrawal flows |
| Technical Data | IP address, device type, browser type and version, operating system, screen resolution, session tokens | Automatically via server logs and cookies |
| Usage Data | Pages visited, games played, bets placed, session duration, click-path, search queries within the platform | Automatically via analytics tools |
| Communications Data | Live chat transcripts, support ticket content, email correspondence with l44 | Customer support interactions |
| Responsible Gaming Data | Deposit limits set, self-exclusion periods requested, cooling-off activations | Responsible gaming tool interactions |
l44 does not knowingly collect sensitive special-category data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic data, or health data, except where strictly required to process a responsible gaming self-exclusion request or to comply with a legal obligation.
l44 processes your personal data only for clearly defined, legitimate purposes. We do not use your data in any manner inconsistent with the purposes set out below, and we do not sell your personal data to third parties under any circumstances.
l44 processes your personal data on one or more of the following legal grounds, depending on the specific purpose of the processing activity:
l44 does not sell, rent, or trade your personal data to any third party for commercial purposes. Personal data is shared with external parties only in the following carefully controlled circumstances:
All third parties with whom l44 shares personal data are contractually required to process that data solely for the specified purpose, to maintain appropriate technical and organisational security measures, and to return or destroy the data once the purpose is fulfilled.
l44 uses cookies and similar browser-based tracking technologies to enable essential platform functionality and to improve your experience. A cookie is a small text file placed on your device by the l44 website when you visit. Cookies do not contain your password or financial data.
The following categories of cookies are used on the l44 platform:
Most browsers allow you to control cookie behaviour through their settings menu. You may choose to block or delete cookies at the browser level; however, doing so may impair essential platform functionality, including the ability to maintain an active login session.
l44 retains personal data for no longer than is necessary to fulfil the purpose for which it was collected, subject to any overriding legal retention obligations. The principal retention periods applied by l44 are as follows:
When the applicable retention period expires, personal data is securely deleted or irreversibly anonymised so that it can no longer be linked back to an identifiable individual. Where anonymised data is retained for statistical or analytical purposes, it no longer constitutes personal data and falls outside the scope of this Policy.
l44 employs a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Key security controls include:
While l44 applies industry-standard security practices, no platform can guarantee absolute security against all conceivable threats. You also bear responsibility for maintaining the security of your own account by using a strong, unique password, enabling two-step verification, and ensuring that your login credentials are not shared with or accessible to any third party.
Phishing Alert: l44 will never ask for your password via email, SMS, or live chat. If you receive any communication claiming to be from l44 that requests your login credentials, treat it as fraudulent and contact our support team immediately at [email protected].
As a data subject whose personal information is processed by l44, you hold a number of rights in relation to that data. l44 is committed to honouring these rights promptly and without unnecessary obstacles. Your rights are as follows:
To exercise any of the above rights, submit a written request to [email protected] with the subject line "Data Subject Request". l44 will acknowledge receipt of your request within 5 business days and will provide a substantive response within 30 calendar days. In complex cases, this period may be extended by a further 30 days, in which case you will be notified of the extension and the reason for it.
l44's Services are strictly for adults aged 18 and above. l44 does not knowingly collect or process personal data belonging to individuals under the age of 18. All registration attempts are subject to age verification checks, and accounts where there is any reasonable doubt about the account holder's age are subject to enhanced identity verification procedures.
If l44 becomes aware that personal data has been collected from an individual who was under 18 years of age at the time of collection, that data will be immediately and permanently deleted, the account will be closed, and any funds held in the account may be forfeited in accordance with the platform's underage gambling policy.
Parents and guardians in Bangladesh are strongly encouraged to install parental control software on shared devices to prevent minors from accessing online gambling platforms. If you believe a minor has created an account on l44, please contact our support team immediately at [email protected].
The l44 platform integrates with a number of third-party service providers to deliver its full range of features. While l44 carefully vets all service partners and requires them to maintain appropriate data protection standards, l44 does not control the independent privacy practices of these third parties and accepts no liability for how they process data that falls outside the scope of l44's data processing agreements with them.
Third-party providers engaged by l44 include, but are not limited to:
l44 does not permit any third-party provider to use your personal data for their own independent marketing, profiling, or commercial purposes. All data processing by third parties is governed by contractual data processing agreements that impose obligations consistent with this Privacy Policy.
l44 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or platform features. When material changes are made, l44 will notify registered players via email or a prominent notice on the platform prior to the changes taking effect.
The date of the most recent revision is shown at the top of this document. We encourage you to review this Policy periodically to stay informed about how your personal data is being protected. Continued use of the l44 platform following the publication of any revised Policy constitutes your acceptance of the updated terms. If you do not agree with any revision, you should cease using the platform and request account closure.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which l44 handles your personal data, please contact our dedicated data protection team using the details below:
When submitting a data subject request, please include your registered email address, your l44 username, and a clear description of the right you wish to exercise or the data you are requesting. This will allow our team to locate your account records and process your request as efficiently as possible.
All communications regarding your personal data are handled in strict confidence by authorised l44 personnel only. l44 will never request your account password or full payment method credentials as part of any data subject request process.
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